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As we reflect on iQ Health Tech in 2025, we made a conscious effort to be part of the wider industry conversations by attending key events throughout the year. Being part of these forums allowed us to listen, learn and engage directly with clinicians, pharmacy teams and digital health leaders. Despite differences in settings and perspectives, the themes were consistent. There is a shared demand for safer SACT Prescribing, trusted innovation and more connected clinical workflows. Below, our Sales Lead shares his reflections on attending these events, what he learned from conversations on the ground, and how these insights are shaping our direction as we look ahead.